Barascud

The Web-to-Store Challenge

As a specialist in high-end interior design (kitchens, bathrooms, heating), Barascud needed a digital showcase capable of reflecting the premium experience of its showrooms. The strategic challenge was twofold: design an aesthetic interface that highlights the products, while deploying a solid "Web-to-Store" conversion strategy to encourage online visitors to visit physical retail locations.

The Deployed Solution

To address this challenge, together with Studio Defacto, we implemented a complete redesign combining modern integration, performance, and acquisition strategy:

• Immersive Design & UI/UX: Creation of fluid inspiration galleries and full-page visuals for an aesthetic showcase of their projects.
• Local Conversion Strategy: Optimization of user journeys towards appointment bookings and integration of connected Store Locators to drive traffic to Barascud agencies.
• Search Engine Optimization (SEO): Semantic redesign of pages by universe (kitchen, heating, etc.) and local SEO targeting to dominate geo-located queries in their catchment areas.
• Performance Optimization: Lightweight integration ensuring fast loading times despite high-resolution visuals, an essential criterion for SEO and mobile retention.