Client
Vins Pierre Richard
Technologies
WordPress, WooCommerce, PHP, JS
Collaboration
Project completed at the agency:
Studio Defacto
WordPress — E-commerce
Vins Pierre Richard
Complete redesign of the online store and optimization of the purchasing funnel.
The Challenge
The Vins Pierre Richard estate had an aging platform that was hindering online sales. The goal was to modernize the brand image while drastically simplifying the mobile shopping experience.
The Solution
The agency opted for a custom-developed WordPress solution paired with WooCommerce. We integrated:
- UX/UI Design: A sleek design highlighting the bottles and the estate.
- Optimized Search: An advanced filtering system (by grape variety, year, price) to easily find the perfect wine.
- Performance: Load time optimization (Core Web Vitals) to boost SEO rankings.
- Customer Journey: A simplified 2-step checkout process to maximize conversion rates.
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